Yali Alayan is the authorized importer and distributor for Kumho Tires in Kuwait and has made plans to increase its market share primarily focusing on safety, comfort and the prolonged mileage. These proven factors has enabled Kumho to be used as Original Equipment (OE) tires in brands such as Mercedes-Benz, Chevrolet, Chrysler, Jeep, Mitsubishi, Kia, Hyundai and Volkswagen. The construction technology of the Kumho Tire is what has enabled it to have this competitive advantage (What enables Kumho Tire to have this competitive advantage is the construction technology utilized in the making of the tire). The high performance tread compound used in the tire improves driving and braking forces and wet driving performance.